Our history

We like to define ourselves as a group of friends who, in 1992, decided to share a concern: do things differently.

And what does that mean?

It seems that the business world is synonymous with hard and boring work, costumes and ties, purchases and acquisitions, producing, consuming, more, more and more ... and that bores us, and much. That group of friends dreamed with a company capable of inspiring the world through respect for all the people, plants and animals that inhabit it.

#throwBAGnatura

Our most iconic bags.
Our bags have a unique feature: they change several times a year! With them, we aim to provoke, raise awareness, make you think, or simply make you smile. Some are more understated and elegant, while others are bold and colorful. They often reflect how we feel.

Get the latest design in our stores. Yes, we will charge you for the bag, for the good of the planet. But no, we don’t keep that money – it’s reinvested in social and environmental projects through the Premio Natura.